Diary Doll



DiaryDolls are pretty clever pants with a secret waterproof panel for life’s little leaks. They are the brainchild of Carol Smillie and created to give women of all ages extra confidence when they need it most. We worked closely with Carol and the team to re-align their brand strategy, so it would appeal to a wider audience, delivering a full re-brand, managing the development of a new e-commerce responsive website and re-defining their social media strategy.

Our Role

  • External innovation resource
  • Managing the brand & identity strategy
  • Responsive e-commerce website development
  • Brand and identity creation
  • Digital content

Launch Website

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